It’s a rich tomato-tasting ketchup with a lot of acidity and only a hint of sweetness—likely from the cane sugar rather than high fructose corn syrup. Del Monte’s ketchup was pretty lackluster.
If you've never tried French's ketchup, it's been likened to Hellman's ketchup due to its sweetness, meaning you might find it similar to Red Gold's sweet ... Gold ketchup, Del Monte ketchup ...