I was happy to see the brand branch out into variations like organic and no-sugar-added, but Kroger’s Simple Truth brand nails all of the criteria for less: less salt, less sugar, less money.

which is why Simple Truth® has developed a straightforward solution to help our customers stay on track," said Juan De Paoli, Vice President of Our Brands for Kroger. "From snacking smarter to ...

At the start of the year, people resolve to make meaningful changes. From altering food habits to moving more, the momentum to push forward is great. But, enthusiasm can start to fade when ...

The Kroger Co. engages in the operation of supermarkets, multi-department stores and fulfillment centers. Its brands include Big K, Smart Way, Heritage Farm, Simple Truth, and Simple Truth Organic.