Luar has recently announced a collaboration with MAC Cosmetics to launch a reimagined version of their popular product, the Ana Artistry bag. The popular apparel brand has never shied away from ...

MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program. Consumers who shop MAC stores may be sent a thank you postcard with ...

early access to shop new collections and a deluxe anniversary gift. Points of differentiation Whereas Mac Cosmetics’ new apps are more focused on loyalty perks and its existing rewards program ...