Today's pharma sales representative is expected to know a lot more about their customer in order to drive more personalized interaction. No longer a simple product detail, each discussion must now ...

As a pharmaceutical representative, one would typically represent a particular drug or group of drugs, and would meet with physicians who specialize in the applicable medical field. For example, a ...

ethics and pharmaceutical industry practices required for Pharmaceutical Representative Certification (PRC). Pharmaceutical sales jobs are competitive. In addition to certification, specialization is ...

Apparently the model of the pharma sales rep is on its last legs, as pharma companies continue more and more rounds of layoffs, removing the last vestiges of the old rep ‘arms war’ of the late ...

I write about business model strategy and execution across healthcare. Pharmaceutical executives are waking up to a hard new reality. The winds of healthcare economic change, accelerated by a ...