PE Hub rounded up five pharma marketing deals from the last five months, starting with the most recently announced. (We have ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...

They explore the different ways in which these systems influence the marketing practices of pharmaceutical companies. Countries have different healthcare systems to provide access to medical ...

He is a recognised author, speaker and industry advisor on content marketing, communications and digital innovation, having worked with many of the world’s leading pharmaceutical companies and ...

Highlighting deals by PE firms pursuing investments in marketing agencies focused on pharma and life sciences; insights on a ...

In the complex pharmaceutical market, achieving high levels of brand memorability directly influences patient choices and adherence, making it a critical focus for marketing strategies.

For some Big Pharma companies, sales in China contributed to more than 10 percent of global sales, making China a top market ...

Purdue is expected to raise and contribute $900m while dissolving and transforming into a new public benefit company. The non ...

This concentration aims to prepare future leaders in pharmaceutical marketing by covering industry expertise from research and product development and market access and sales management. You can take ...

The shares of Pfizer zoomed 8.6% to a high of Rs 4,448.35 on the BSE today after the company on Friday announced that it has entered into a marketing and supply agreement with Mylan Pharmaceuticals.