Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...

How is AI playing a role in our society today, especially when it comes to content creation in pharma as well as other ...

In the complex pharmaceutical market, achieving high levels of brand memorability directly influences patient choices and adherence, making it a critical focus for marketing strategies.

They explore the different ways in which these systems influence the marketing practices of pharmaceutical companies. Countries have different healthcare systems to provide access to medical ...

Heather Gervais, CEO of Osso VR, discusses how technological advancements in VR are solving problems for pharmaceutical sales ...

With the popular social media app once again at risk of going dark, there are best practices pharma brands can use on other ...

Hollywood has in recent years been undergoing a much-needed, long-awaited transformation in its portrayals of women and ...

In an attempt to strike a pitch-perfect tone with Generation X, Pfizer has recruited Elizabeth Banks as the face of a new ...

Purdue is expected to raise and contribute $900m while dissolving and transforming into a new public benefit company. The non ...

Kennedy Jr. is a longtime critic of pharmaceutical companies running commercials on television. Now that he's been appointed ...