Today's pharma sales representative is expected to know a lot more about their customer in order to drive more personalized interaction. No longer a simple product detail, each discussion must now ...

In this op-ed, Leif Stromnes, managing director, strategy and growth, DDB Australia, outlines the evolutionary kink known as ...

Avoiding a second trial, a former pharmaceutical rep who prosecutors said generated more than $10 million in wrongful insurance reimbursements pleaded guilty to perjury on Tuesday in U.S. District ...

However pharma companies have the technology to address this, and training is going to be absolutely key. "Typically the [sales] rep has the knowledge to use around 30-40% of CRM features.

Heather Gervais, CEO of Osso VR, discusses how technological advancements in VR are solving problems for pharmaceutical sales ...

Representative Jefferson Shreve (R-Indiana) recently bought shares of Vertex Pharmaceuticals Incorporated (NASDAQ:VRTX). In a filing disclosed on March 09th, the Representative disclosed that they had ...