Pharma food for thought: The combination of mobile, personalisation, promotions and localised communications is the vision for pharma multichannel marketing. The ideal is to create the following ...

Brand.com’s are connecting HCPs to information, with fewer hoops to jump through, courtesy of new digital tools promising to ...

Heather Gervais, CEO of Osso VR, discusses how technological advancements in VR are solving problems for pharmaceutical sales ...

AstraZeneca is hopping aboard the pickleball craze as its serves up a new marketing push for its asthma med Fasenra. | ...

The companies have full control of marketing, incentive, and messaging, as well as receive complete performance analytics. With such reporting available, the pharma industry has the tools ...

eWizard is a content experience platform for pharma and life sciences, enabling no-code content creation, modular reuse, ...

This concentration aims to prepare future leaders in pharmaceutical marketing by covering industry expertise from research and product development and market access and sales management. You can take ...

HB367 by Republican Rep. Mack Butler would prohibit governmental entities from spending public funds to promote the use of ...

Pharma brands achieved the most impressions from ABC and saw a year-over-year increase in impressions from cable channels like Fox News, CNN and MSNBC.

Kennedy Jr. is a longtime critic of pharmaceutical companies running commercials on television. Now that he's been appointed ...

Novartis has teamed up with the NFL in a multi-year partnership, marking the first such collaboration between the football ...

"Knock Out" features a boy in boxing trunks symbolizing the battle against cancer as LL Cool J's "Mama Said Knock You Out" plays. Read the whole story ...