Tom Brady turned heads at Super Bowl LIX

The Best Super Bowl Watches, Including Tom Brady’s $740,000 Jacob & Co. Caviar Tourbillon
While most people were eyeing the football yesterday at the Super Bowl LIX, watch lovers were busy scanning the celebrity crowd ogling to see the watches on the wrists.
The Best Watches from Super Bowl LIX, Including Tom Brady’s Jaw-Dropping $740,000 Tourbillon
From Serena Williams’ on-theme AP to Jalen Hurts’s ultra-complicated Patek, the big game was brimming with outrageous wristwear.
Tom Brady Wears a Jacob & Co. Watch Decked in Yellow Sapphires to the Super Bowl
Benjamin Arabov, son of Jacob & Co. founder Jacob Arabov, is now the CEO of the company. The 32-year-old recently took to Instagram to post that he was looking for a rebranding agency with experience in visual identity and packaging. As far as marketing goes, however, with Tom Brady, he’s golden.
Tom Brady flexes $800k worth watch in Super Bowl anchor debut
Former professional football player Tom Brady made sure to impress in his debut as a Super Bowl anchor. The seven-time Super Bowl champion showcased a Jacob & Co Yellow Sapphire Caviar Tourbillon watch, valued at approximately $800,000, while covering the game between the Philadelphia Eagles and Kansas City Chiefs.
Tom Brady turned heads at Super Bowl LIX with $600,000 watch
Former New England Patriots quarterback and current FOX Sports broadcaster Tom Brady wore a spiffy watch while in the booth for Super Bowl LIX's matchup between the Philadelphia Eagles and Kansas City Chiefs.
Tom Brady wore an ‘insanely rare’ $740,000 diamond- and yellow-sapphire-studded watch for his first time as a Super Bowl commentator
Tom Brady wore a $740,000 watch for his first time as a Super Bowl commentator. The Jacob & Co. timepiece includes 424 gems and a flying tourbillon, a sign of a luxury watch. The company produced only 18 of these watches,
Tom Brady shines at the Super Bowl with a Jacob & Co. watch valued at $740,000
Tom Brady may have retired from the field, but his style continues to draw attention. At Super Bowl 59, the legendary quarterback – a seven-time champion and NFL record holder – impressed not only with his presence but also with the luxury accessory on his wrist.
Tom Brady Flaunts Extravagant $740K Watch at the 2025 Super Bowl
Tom Brady took the 2025 Super Bowl as an opportunity to show off a near-blinding watch. Brady, 47, looked dapper at the big game in a gray suit and gleaming Jacob & Co. timepiece while watching the game in New Orleans on Sunday,
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Tom Brady Wore a $740K Watch To Super Bowl LIX
Known for flexing his Super Bowl rings, Tom Brady switched it up for the ... were included in the auction were timepieces from Patek Philippe, Rolex, IWC, and a custom-made Audemars Piguet ...
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Tom Brady and His Watch Are Both Modern Sports Icons
I bet you thought Tom Brady had run out of killer watches ... accessorized his three-piece suit with a black-dialed Patek Philippe Aquanaut. And while this might look like an "entry-level" ...