Netflix has revealed that it’s just added a new feature to its film and TV show streaming service that should instantly improve picture quality for millions of its subscribers around the world.

Netflix has announced that users will now be able to stream content in HDR10+, a rival to Dolby Vision. Compared to HDR, this format offers a wider dynamic range for a bolder and

Netflix is rolling out an HDR10+ video quality upgrade for Premium subscribers with compatible TVs and other devices.

Netflix has added support for HDR10 Plus – a move that will finally allow Samsung TV owners to take better advantage of their device’s ability to stream with better clarity and color. The streaming service now offers HDR10 Plus through its Premium plan, with the format accounting for around 50 percent of “eligible viewing hours.”

Netflix announced Monday that select movies and TV shows are now available to stream in HDR10+ on compatible devices. The format, which is known for its vibrancy, color accuracy, and contrast, should make it easier to view some of Netflix's infamously muddy programming.

The company is enabling HDR10+ with the AV1 codec, the specification originally released in 2018 that's gradually become the standard for streaming 4K video without gobbling data. Netflix first adopted AV1 as a way to help customers save data while watching on their phone,