The 59-year-old communications professional in the St. Louis area is sticking with Netflix and two other streaming services but said he’s tired of constant price increases and haggling with his cable and internet provider over escalating bills.

Like clockwork, another year passes and more people decide to ditch cable TV. According to eMarketer, less than 50% of all households in the U.S. still have their traditional linear subscription package.

Learn more Streaming subscription price increases continue to roll out across several top services, and Netflix is the latest to announce a change. The streaming giant just announced a price hike, bringing the cost of its Standard ad-free plan up to $18/month in the US.