Following is a transcript of the video. Narrator: Ketchup, it's everywhere in the US. 97% of Americans have a bottle in their fridge. It's the sauce we put on our hamburgers, our hot dogs ...

Sprinkle over a free sachet of pepper and a dash ... To amp up the heat, request some extra hot sauce when placing your order and mix it into your sweet ketchup base. You could even dump the ...

The campaign’s hero ad and outdoor activations spotlight a familiar kitchen habit – leaving behind stray ketchup sachets in the hope they’ll be there when needed to enhance a meal.

What: “Heinz Chip Dip,” a limited-edition offering to help align Heinz ketchup with potato chips (rather than fries) in the minds of consumers, extending the brand’s “It Has to Be Heinz” platform.