Designed to make trying potato chips and ketchup as easy as “pop, dip, enjoy,” the HEINZ Chip Dip offering boasts a HEINZ ketchup bottle, a wide-mouthed glass dipping jar and a bag of potato ...

This story appears in the February 2019 issue of National Geographic magazine. Ketchup—that cheerful red sauce sold in handy glass bottles—first came on the American market in the 19th century.

What: “Heinz Chip Dip,” a limited-edition offering to help align Heinz ketchup with potato chips (rather than fries) in the minds of consumers, extending the brand’s “It Has to Be Heinz” platform.

If you're the kind of person who puts ketchup on your ketchup, and you find the act of squeezing or sliding the red goop out of a bottle too labor intensive, Heinz has just the thing for you.

Industrial imaging company Lumafield reveals to us the secrets of Heinz’s new ketchup bottle cap, reportedly the result of a seven-figure investment and eight long years of toil. Lumafield put ...