ELF's CEO says people bought less makeup last month because they were too fixated on TikTok's turmoil
ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...
I Finally Found a Powder Foundation That Works for Dry Skin — and It's $14
Michelle Rostamian is a Los Angeles-based beauty and wellness contributor with over 10 years of experience in the industry.
The 11 Best Drugstore Foundations for Mature Skin That Won’t Settle Into Fine Lines
The only drugstore foundations for those over 50 worth buying, according to testing, a makeup artist, and a dermatologist.
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5 elf cosmetics kits and sets to gift her for Valentine’s Day
The Glow All Out - Halo Glow Bundle is the most customizable set on the list. It contains six makeup items that range from ...
Elf Beauty shares crater as weakening cosmetics demand dent annual forecasts
Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...
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Shoppers Say This $14 Blurring Powder Foundation Is Just Like MAC’s Mineralize Skin Finish Powder
If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. We need something that won’t make us look cakey, and ...
President Trump's executive orders could impact funding for nonprofits
Executive orders focused on issues such as immigration and diversity, equity, and inclusion programs could have a big impact on local nonprofits.
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We’ve Found Your New Favourite Foundation — & It’s Only £8
One product that has piqued our interest lately is e.l.f.’s Soft Glam Satin Foundation. e.l.f.'s Soft Glam Satin Foundation comes in 36 shades and is billed as a medium buildable coverage liquid ...
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I tried ELF Cosmetics' $14 and Supergoop's $38 glow sunscreens, and I'd only buy the dupe again
When I saw it at Target at the time, I stopped in my tracks. ELF Cosmetics is known for its dupes of popular makeup products, but this looked so similar to the famous Supergoop product.