3 days before Justin Baldoni sued The New York Times, someone paid $120 to boost content about an emoji integral to the suit
The payment's timing suggests the client knew nonpublic information about the emoji's significance in the lawsuit.
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Smiley face: Seven things you didn't know about emoji
Of the six billion emoji that are sent globally every day, around 70% are emotion based – for example, smiley face, love hearts. A smaller proportion of the emoji sent are sad expressions.