At its annual event held in New York yesterday, YouTube announced a bunch of features it’s introducing on its platform in 2024. Several of these features are powered by Google’s DeepMind AI tech and are more focused on creators than viewers.

The first feature is the new Inspiration tab in the YouTube Studio app, which YouTube has been testing in a limited way over the last few months. The tab’s job is, essentially,

YouTube content creators will soon have a slew of new AI-empowered tools at their disposal, the company announced Wednesday at its Made on YouTube event in New York City, including the ability to generate a complete six-second YouTube Shorts video clip with a text prompt.

Creators can make AI-generated backgrounds later this year, and upload them to videos through a green-screen-style feature. Complete video clips (up to six seconds) will follow in 2025.

YouTube officials plan to roll out new generative AI features by the end of the year with the goal of making artificial intelligence available people around the world.

YouTube CEO Neal Mohan announced a slate of new artificial intelligence features coming to the platform at a promotional event Wednesday. Mohan, speaking at Google’s Manhattan office, said that the new generative AI features,

At its Made on YouTube event on Wednesday, the company announced that creators can now brainstorm ideas for videos with the help of AI right within YouTube Studio. YouTube will also soon start letting creators create AI-generated thumbnails and quickly respond to users with new AI-assisted comments.