Apple greeted customers at its stores around the world on Friday, for the debuts of the iPhone 16, Apple Watch Series 10 and AirPods 4.

Apple's iPhone 16 Pro Max and Apple Watch Series 10 are larger devices — but they seem to come in smaller packages every year.

The big day is here. After months of speculation, rumors and counter-rumors, we now know what’s on sale and for how much. Here’s the full rundown.

Series 10 has the largest display of any Apple Watch to date, even bigger than the first Ultra. With up to 30 percent more screen area than Series 4, 5, and 6, and up to a whopping 75 percent more than Series 3, this is a game-changer for productivity and accessibility.

The embiggening of the Apple Watch is nothing new. The original Apple Watch measured 38mm and 42mm. The Series 4 bumped that up to 40mm and 44mm. The Series 7 made it 41mm and 45mm. Today, the Series 10 measures 42mm and 46mm. Normally, I rail against the trend toward larger watches, but the Series 10’s display is worth every millimeter.

The new Apple Watch Series 10 is out. It has a subtly new design and cool new features. Should you choose this or the gorgeous new black Apple Watch Ultra 2? Read on.

You just got three months of free Apple TV+, so what should you watch first? Here are some places to start, from Ted Lasso to Severance to some of the best sci-fi on TV like Foundation, Silo, and For All Mankind.