The company is telling employees it’s hired the smartest minds available to develop new products, so asking them to guide its ...

According to Bloomberg's Mark Gurman, any Apple smart glasses are still several years away – if indeed Apple decides to make ...

The Apple Vision Pro hasn’t exactly been a roaring success for Apple, but it sounds like the company is still moving forward ...

Apple has been surveying its employees about smart glasses as it plans to launch its own version of Meta Ray-Ban-inspired ...

Apple is reportedly using an internal study to gauge interest in smart glasses as the company continues to develop its own ...

Apple could be branching into smart eyewear, and competing with Meta, after the tech company recently surveyed its staff ...

The tech world is buzzing with anticipation for Apple’s next big innovation: smart glasses, often referred to as “Apple Glass ...

Apple is now looking at additional ways to deliver augmented and virtual reality content to its customers. Several reports ...

After announcing Vision Pro last year, Apple has reportedly been exploring more ways to provide AR and VR content ...

Apple has started work on Atlas: its own take on smart glasses to combat the highly popular Meta Ray-Ban glasses.

Tech giant Apple is reportedly venturing into the world of smart glasses. The company is conducting internal studies, ...

While Apple's current VR focus is on Vision Pro, smart glasses are a long-term goal. A new internal study will analyse existing smart glasses from rival firms to explore opportunities for Apple.