It also plugs the retailers into Amazon’s existing advertising customers, as brands already using Amazon’s ad system can choose to place their ads on third-party sites. The se

The new service will allow other online retailers to: “Deliver contextually relevant ads by leveraging Amazon’s two decades of ad tech expertise, driven by machine learning models trained on trillions of shopping signals” across their product, search, and browsing pages”.

It’s not a secret that Amazon executive chairman Jeff Bezos has aspirations for the news as business: Bezos bought The Washington Post (for a big to us, miniscule to him, chunk of change) back in 2013,

Amazon has unveiled its Amazon Retail Ad Service, allowing U.S. retailers to integrate Amazon's ad technology into their own websites. The service enables brands to display contextually relevant ads in search results,

The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites. The post Amazon’s new Retail Ad Service brings RMN to the masses appeared first on MarTech.

Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape.