Amazon just launched Haul, a section on the app that sells cheap stuff. It's a move to fend off competition from Temu and others. I was excited to shop! But the selection is … disappointing. Let me just say that I'm not too good for Temu — I think it's ...

Amazon is making a strategic move into the ultra-low-cost space as holiday spending kicks into high gear. But price isn't the only reason why US shoppers are addicted to Temu.

Amazon promises that nothing in the Haul category will be more than $20 — and most items will be closer to $10. As an added bonus, Amazon offers an A-to-Z Guarantee, which guarantees all items are authentic and safe — and you have a hassle-free remediation process for products sold and fulfilled by the brand's selling partners.