AB InBev’s Super Bowl strategy—Bud Light joins Michelob Ultra and Stella Artois in the game
This year, AB InBev has purchased three minutes of national Super Bowl time, which is 30 seconds more than in 2024. The ...
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Michelob ULTRA, Busch Light, Budweiser, Bud Light and Stella Artois On Tap for Super Bowl LIX
Anheuser-Busch increases investment in Super Bowl LIX and returns with the iconic brands, the star power and the memorable ...
Anheuser-Busch Sends Budweiser Clydesdales Back Down Local Path to Super Bowl Audiences
Anheuser-Busch InBev dispatches popular Clydesdale horses to local audiences during Super Bowl LIX with a Budweiser ...
Anheuser-Busch, Super Bowl Goliath, Plans Five-Beer Ad Blitz During Big Game
The beverage giant says that it will have three minutes of national ads and 45 seconds of regional ads, touting Michelob ...
Congestion pricing to drive up the cost for NYC beer hounds: Another ‘nail in the coffin’
Big Apple beer hounds may have to fork over 13% more for a brew as congestion pricing drives up costs for customers and ...
Marketing Dive3y
Stella Artois extends brand with augmented reality bar guide
Worldwide beer brand Stella Artois has launched an augmented reality bar guide application. Le Bar Guide is a 3D augmented reality iPhone application that lets consumers search for bars nearby via ZIP ...
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Karen Huger skips Real Housewives of Potomac reunion following DUI conviction; report says in recovery program
The Real Housewives of Potomac (RHOP) recorded its Season 9 reunion on Thursday, but it looks like the audience won’t be ...
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Move over, halftime show. Anheuser-Busch is brewing 3 minutes and 45 seconds of Super Bowl ads to run during The Big Game
The St. Louis-based brewing company plans to run commercials for five of its brands, which will make it the “largest Super ...
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Excel London and Budweiser Brewing Group announce multi-year partnership
Excel London and Budweiser Brewing Group (BBG), part of AB InBev, has announced a new multi-year partnership linked to the ...