The new Galaxy S25 line was officially launched at Samsung Galaxy Unpacked today. However, it took Samsung a long time to get to the main event. Unlike previous events where the latest smartphones kicked things off, it took 30 minutes for Samsung to start talking about the S25 and a whole hour to eventually even show off the S25 line.

At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.

Here's everything you need to know about today's Samsung Unpacked, including how to watch, the latest rumors, and so much more.

At Samsung’s Unpacked 2025 on Wednesday, the company unveiled the Galaxy S25, Galaxy S25+, and Galaxy S25 Ultra. Google marked the occasion with a slew of At Samsung’s Galaxy Unpacked event, the company unveiled an improved Gemini assistant,

The first Samsung Galaxy Unpacked of 2025 kicks off an exciting year ahead for Android phones and mobile AI. We're expecting a brand new Samsung Galaxy S25 family, with the premiere Samsung Galaxy S25 Ultra leading the way.

Samsung's Galaxy S25 Unpacked event is now over and Samsung announced a suite of new things to be excited about. Most notably, Samsung's new Galaxy phones

Samsung revealed three new additions to its Galaxy smartphone line at Samsung Unpacked 2025 on Wednesday. The news didn’t bring too many surprises, as the

The Galaxy S24 FE that could be thought of as the Slim's predecessor is 8 mm thin, which isn't as thin as the 7.2mm Galaxy S25 that just debuted. One rumor suggests that the goal would be to approximate the Galaxy Z Fold 6, which is 5.6mm thin when unfolded, but another number being floated around is 6.4mm.

The Galaxy S25+ and S23+ are tied for durability, at least on paper. Both feature Corning’s Gorilla Glass Victus 2, Samsung’s Armor Aluminum frame, and IP68 dust and water resistance that lets them survive a dip in up to 1.5 meters of water for 30 minutes.

The Galaxy S25 Ultra is the star of this current phase with an offer that outshines not only its Galaxy S25 and S25+ siblings but even gives the iPhone 16 Pro a run for its money. While Apple’s flagship 512GB model sits at $1299,

With the Samsung Galaxy S25 Ultra, we might have finally passed the rubicon where even I, a professional tech writer, can't really muster a reason why anyone with a somewhat recent Android phone would need to upgrade to this device.