The last three seasons of basketball for the Phoenix Suns have been massively disappointing. The Suns peaked this decade with a Finals appearance in 2021 and a franchise-record 64 victories the year after - it has been downhill since then.

Devin Booker last missed the playoffs in the 2019-20 season with Phoenix. He spoke candidly about where the team is now.

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social media and billboard campaign, or promoting them at major tastemaker events such as Miami's Art Basel, he's had two commercials for Book 1s over the past year.