Before a do-or-die game against the Houston Texans, Reid gave his players some very simple instructions. The Kansas City Chiefs are headed to the Super Bowl, where they’ll play the Philadelphia Eagles.

Reid is known for many things — his deep passing attack, his penchant for trick plays, his affection for cheeseburgers and Tommy Bahama Hawaiian shirts. In 26 years as a head coach, Reid has become most known around the NFL as the screen master, his schematic innovations of the play being one of his core contributions to the sport.