Jack McCollough and Lazaro Hernandez, the celebrated design duo behind Proenza Schouler, will take over as creative directors at Loewe.

The designer change at Loewe is the latest in a series of creative shake-ups in the luxury industry over the past year, as high-end brands try to revive sales.

When Lazaro Hernandez and Jack McCollough announced in January that they would be departing as creative directors of Proenza Schouler, their brand of 23 years, fashion tongues had already been wagging that the two might be headed Loewe-wards.