Gucci, Demna

Gucci's Demna Appointment Gets Mixed Reactions from Gen Z
On March 13, Gucci announced that Demna will be the brand's newest creative director. The 43-year-old designer was formerly ...
Kering’s Pick to Revamp Gucci Designs Falls Flat With Investors
Kering SA appointed Balenciaga designer Demna Gvasalia to oversee a makeover of its struggling Gucci fashion label, ...
Devdiscourse6h
Demna's Brave Gucci Gamble: Can Risky Choice Rescue Iconic Brand?
Kering's decision to appoint Balenciaga designer Demna as Gucci's creative director led to a $3 billion stock drop. Analysts ...
W Magazine17m
Demna's Best Celebrity Fashion Moments for Balenciaga
After a decade with the brand, Demna is leaving for Gucci, but first, we're looking back at the designer's most notable red ...
He made Ikea bags chic and sold ‘destroyed’ sneakers. Now, he’s the designer of Gucci
Kering, which also owns Bottega Veneta, Saint Laurent and McQueen, praised Demna’s tenure at Balenciaga, where he has been ...
It’s Demna at Gucci! Fashion’s Master Maverick Will Helm Italy’s Largest Luxury House
The 43-year-old Georgian-born designer will oversee his final couture show at Balenciaga on 9 July before decamping to ...
Devdiscourse6h
Demna's Bold Appointment: Can Gucci's New Visionary Reignite Its Timeless Appeal?
Kering's decision to appoint Balenciaga designer Demna as Gucci's chief designer saw a $3 billion loss in stock value.
Luxury Analysts Are Lukewarm on Demna at Gucci
PARIS– Luxury analysts had been plumping for Gucci to name a high-profile creative director to reverse its declining business, but they seem lukewarm on the choice of Demna, who made Balenciaga a ...