Ford Motor Company (NYSE:F) introduced a new program called "From America, For America" that opens up employee pricing to all customers. The Detroit automaker said the handshake deal with every American will see consumers pay what Ford (NYSE:F) employees pay.

Ford Motor Company has launched a From America, For America campaign, offering U.S. customers access to the company's employee pricing.

Stellantis on Friday extended its employee pricing discount to all customers on most of its brands models through April 30

Stellantis is following Ford in offering an employee discount to the public this month as President Donald Trump’s latest round of auto tariffs takes effect.

With 25% tariffs on all imported vehicles having just gone into effect, Ford is jumping on the opportunity to double down on the inflated appeal of domestic brands. Its new campaign, dubbed Ford Motor Company: From America, For America, extends employee pricing to all customers from now through June 2.

Last year was pretty calamitous for Stellantis insofar as recalls were concerned, and US sales were down an unfortunate 15 percent compared to 2023. Even its bestselling Jeep and Ram brands saw declines in 2024,

While the latest ‘disease’ is self-inflicted, automakers are scrambling to respond and prevent sales from drying up. Ford got the ball rolling yesterday with the return of employee pricing for all, which can save customers thousands of dollars.

Automakers are offering deals to anxious customers to ride a short-term surge in shopping, while also warning lawmakers that they will have to raise prices dramatically if tariffs remain in place for long.

Car companies like Ford and Dodge-owner Stellantis are responding to Trump's auto tariffs with discounts, fees, and production stoppages.