Ford Motor Company has launched a new advertising campaign called "From America, For America" in direct response to the costly new tariffs on autos and parts.

Some automakers impacted by President Trump's tariffs began issuing employee discounts to the general public to drive sales amid the uncertain economic environment.

Auto workers expressed uncertainty and hope outside a Stellantis assembly plant in central Mexico that is scheduled to begin a month-long pause in production.

Stellantis NV is offering employee-discount pricing across its brands as the maker of Jeep and Ram vehicles seeks to lure buyers into its showrooms after President Donald Trump’s tariffs sparked fears of rising car prices.

Stellantis has “paused production” at some of its Canadian and Mexican auto assembly plants due to the newly announced tariffs — and as a result, some US workers will also be temporarily laid off.

Prime Minister Mark Carney of Canada has announced reciprocal tariffs on U.S.-made vehicles as President Donald Trump's sweeping tariffs went into effect, sending shockwaves through the global financial system.

Mexico has dodged what the White House called “reciprocal” tariffs on dozens of trading partners around the world. But president Claudia Sheinbaum said talks were still ongoing with the U.S. after some auto workers voiced uncertainty as a major assembly plant in central Mexico announced that it was scheduled to begin a month-long pause in production as it assesses the potential impact of the latest tariffs on its operations.

Stellantis N.V. (NYSE:STLA) announced that it is temporarily laying off 900 workers at five U.S. facilities and pausing production at one assembly plant each in Mexico and Canada. The layoffs will affect workers at the Warren and Sterling stamping plants in Michigan,