ChatGPT’s ability to channel the visual language of animation houses such as Studio Ghibli makes it a powerful creative tool for fans. But there’s also a moral dimension: some might see such easy imitation as an affront to the studio’s hand-drawn legacy, especially when applied to memes.

Social media has recently been flooded with images that looked like they belonged in a Studio Ghibli film. Selfies, family photos and even memes have been re-imagined with the soft pastel palette characteristic of the Japanese animation company founded by Hayao Miyazaki.