In the 1950s, Saunders' great-grandfather Francis Nephi Grigg (as well as his brother) co-founded frozen foods company Ore-Ida. Among the company's innovations? Tater Tots, now Ore-Ida's most ...

The line between those two ideas has been blurred, to say the least, but one BYU star entered the NCAA Tournament with an old-school NIL deal. Richie Saunders inked a sponsorship deal with Ore-Ida ...

Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for basketball fans. Under the deal, Ore-Ida Potatoes will give away ...

The men’s basketball NCAA Tournament is famous for bringing players’ unusual stories to broader attention. And in an era ...

The NIL deal isn’t just a historical nod—it ... “We’re teaming up with basketball hotshot Richie Saunders, the great-grandson of Ore-Ida founder and inventor of Tater Tots, to give ...

BYU’s Richie Saunders has an NIL deal that Napoleon Dynamite would very much approve of. The junior forward Saunders led the way for BYU in their Round of 64 victory over VCU on Thursday.

Junior guard Richie Saunders is related to someone famous ... So it's no surprise that Saunders got an NIL deal from Ore-Ida that called him the "Tater Tot Heir." “It’s hilarious,” he ...

How BYU's Richie Saunders became the face of the Tater Tot in the NCAA Tournament and why even the Tater Tot family didn't see it coming.

BYU Cougars forward Richie Saunders ' latest NIL opportunity pays homage to a unique ... An aspect of the deal is that as long as Saunders and BYU are still dancing in the NCAA tournament, Ore ...