This legal challenge highlights the growing scrutiny surrounding functional beverage claims and underscores the importance of transparency and accurate marketing practices within the industry. Despite ...
In June 2024, former customer and plaintiff Kristin Cobbs filed a lawsuit against Poppi challenging the company's advertising ...
PepsiCo acquired the prebiotic soda brand Poppi for $1.95 billion to solidify its footprint in the healthier beverage segment ...
Legal challenges: class-action lawsuit settlement Despite Poppi’s rapid success, the company has faced legal challenges. Last summer, multiple class-action lawsuits were filed against the brand ...
PURCHASE, N.Y. -- PepsiCo has agreed to purchase popular prebiotic soda brand Poppi for a net price of $1.65 billion, the beverage company announced Monday. PepsiCo will acquire Poppi for $1.95 ...
The challenge isn’t distribution - it’s authenticity. Let Poppi be Poppi – Keep the brand’s original voice, marketing agility, and sense of community intact. Supercharge it with scale ...
Poppi, launched in 2018 by Allison and Stephen Ellsworth, has gained traction among health-conscious consumers, competing with Olipop. The brand has faced legal challenges over health claims but ...